SS 2024
CONCEPTS & COLORS
For SS2024, we took our inspiration from our beautiful country Türkiye, its rich, diverse, collectivist culture and remarkable people.
Day Wear
A collection made from the finest cottons using a double twist, compact yarn and blends with linen, cashmere and silk that’s delightfully comfortable to wear. Designs offer options for formal, informal, urban and business casual. Available in a wide range of patterns, a variety of finishes and always in this season’s colours.
Sports Wear
A collection for young-at-heart customers looking for a relaxed and stylish casual look and feel. This range offers a variety of premium cotton, cotton blends and sophisticated yarns in current season bright colours, stripes and checks. On offer are comfortable, sporty fabrics that range from washed down relaxed to denimy looks in a variety of novelty weaves and finishes.
Grace focuses on the distinct qualities of timeless and luxurious materials for contemporary looks. The collection features noble silk blends, premium cottons from lightest voiles to compact poplins and fluid Tencels, as well as refined rustic structures which promote an elegant, naturalistic vision.
Lab’s focus is on hybridity, modularity and versatility. Here, we’ve prioritized experimentation, designing fabrics which are gender inclusive and fall outside wardrobe classifications. We’ve crafted elevated fabrics for longevity with noble fibres and premium cottons, fluid and silky soft sensational touches as well as utility looks with crisp cottons and performance nylons.